Surveys have shown that each Coffee News is read five to seven times in local restaurants and can be recycled to the literature rack, a rack that is uniquely designed just for Coffee News. Every week a new issue is delivered to the rack and old copies are recycled.

The reason why Coffee News is so successful is because it is good for everybody and everything it touches. Even other media services gain by getting better results for their advertisers if their advertisers also advertise in Coffee News. In Winnipeg, Canada where Coffee News originated, readers actually congregate in the restaurants it's delivered to, when they expect the new issue to arrive. In fact, a third of all copies delivered are read and enjoyed within an hour of delivery!

Coffee News provides a light and entertaining paper that patrons pick up on the way in to their favorite restaurant. It provides a few minutes of light reading while the order is taken and the meal is prepared. Since most patrons can read Coffee News in about eight minutes, they have plenty of time to read all the ads as well. Coffee News works!